AI SaaS became the new dropshipping. Every week, another overpriced wrapper around a public model, marketed as a breakthrough, priced as a necessity. The tools multiplied. The results didn't.
Arthur Van Oudenhove started Syntho with a single mandate: cut through it. Not to sell software. Not to chase the hype. To give businesses an honest verdict on what their stack actually earns them.
No vendor relationships. No upsell incentive. The only outcome that matters is a leaner, more effective operation.