Keep
When adoption and unique value are proven, we defend the spend and define guardrails.
Weekly Intelligence Dispatch
The Signal.
Weekly verdicts on B2B tools. No hype. Every Monday.
Join the briefing.
Every week: one tool evaluated, one verdict delivered. Keep, Kill, or Switch — with the reasoning a CFO can act on.
Get Monday's VerdictWhat You Receive
- 01 Redundancy detection before spend leaks.
- 02 Risk notes for legal, security, and operations.
- 03 Tool alternatives when switching is justified.
Editorial Framework
Kill
When overlap or low usage dominates, we cut the subscription and reduce operational drag.
Switch
When a tool solves the wrong problem, we propose alternatives with lower total cost.
Recent Verdicts
AI Writing Subscriptions (Multiple) [ KILL ]
Three separate AI writing tools in the same stack, each wrapping the same model. One direct API integration costs a fraction of the combined licenses.
Autonomous Agents Publishing Without Review [ KILL ]
Agents with direct publish access create legal and reputation exposure. The productivity gain doesn't justify the risk without a human approval step.
CRM With Native AI Features [ KEEP ]
A CRM that consolidates pipeline, email, and AI summaries in one place eliminates three separate subscriptions. High adoption, clear ROI, no redundancy.